Case Study: Heineken achieves more efficient media reach with The Next Ad

Heineken saves 30% in optimisation time with The Next Ad

Heineken Netherlands worked with vendor The Next Ad to improve the efficiency of its online marketing campaigns. Their primary challenge was to reach their target audiences more effectively without increasing their budget.

The solution implemented was The Next Ad's Hyper Optimisation service, which automated campaign optimization. This resulted in a 30% saving in optimization time and made media efforts 10-30% more efficient, allowing Heineken to reach significantly more people from the same budget.

Heineken