Case Study: Dplay boosts subscriptions with The Next Ad

Dplay cuts CPA and boosts subscriptions with The Next Ad

The customer, Dplay, a Dutch streaming service, faced the challenge of capitalizing on increased demand for at-home entertainment during lockdowns to boost subscriptions. They partnered with the vendor, The Next Ad, to manage their Google and social advertising efforts with a focus on cross-channel campaigns.

The Next Ad implemented a tailored cross-channel advertising strategy on platforms including Google Search, Display, YouTube, Facebook, and Instagram. This solution, backed by the vendor's optimization technology, successfully decreased CPA and CPC while significantly boosting sales and subscriptions for Dplay, leading to an extension of their campaign and increased advertising investment.

Dplay