Case Study: Discovery Networks drops CPM below €1 with The Next Ad

Discovery Networks drops CPM below €1 with The Next Ad

Discovery Networks, a global media company, sought to optimize its social media advertising strategy to improve targeting and content performance. They partnered with The Next Ad for its managed services to enhance their campaign targeting and overall social strategy.

The Next Ad implemented a solution focused on hyper-optimization of social content and precise audience targeting, supported by constant and clear communication. This partnership resulted in Discovery Networks significantly lowering its CPM to below €1 and doubling its reach in 2016 compared to the previous year.

Discovery Networks