Case Study: ANWB improves inbound marketing performance with The Next Ad

ANWB cuts CPC by 67% with The Next Ad

ANWB, a major Dutch travelers' association, sought to centralize and gain in-house control over its fragmented social advertising efforts across its various business lines. Their challenge was to improve the quality and performance of their campaigns from a single platform. They partnered with The Next Ad for its technology and expertise to achieve this goal efficiently.

The Next Ad implemented its platform to build a full-funnel advertising strategy for ANWB, which included optimizing audience targeting and utilizing features like an Ad Scheduler. This solution delivered significant results, including a 67% decrease in cost per click, a 28% decrease in cost per action, and an 11% increase in qualified traffic, drastically reducing costs and improving the efficiency of ANWB's inbound marketing.

ANWB