Case Study: Vodafone Italia achieves 13% sales uplift with Nexoya

Vodafone Italia drives 13% sales uplift with Nexoya

Vodafone Italia, a major telecommunications company, faced the challenge of optimizing its diverse digital marketing channels to drive revenue growth. The marketing team sought an AI-driven solution to manage and optimize large volumes of data across multiple platforms, aiming for a better return on ad spend. They partnered with vendor Nexoya to test its AI-driven budget optimization platform.

Nexoya implemented its AI-driven platform for cross-channel budget optimization across Google Ads, Meta, and Display & Video 360. In a six-week A/B test against a custom-built model, Nexoya's solution achieved a 13% sales uplift. This result demonstrated the effectiveness of Nexoya's approach, which also provided data-driven insights and automated workflows for the Vodafone Italia team.

Vodafone Italia