Case Study: Farmy achieves up to 90% more conversions with Nexoya

Move from static to dynamic budgets increases conversions by up to 90%

Farmy, an online shop for regional and biological farming goods, faced challenges optimizing its 300+ geo-targeted campaigns across five marketing channels due to fast-changing market conditions and limited resources. To move from a static to a dynamic, data-driven approach, Farmy partnered with vendor Nexoya and its AI-driven automated campaign optimization solution.

Nexoya implemented automated portfolio management for Farmy's key regions, enabling dynamic budget shifts across channels with a single click. This solution from Nexoya increased conversions by up to 90% during a challenging seasonal period, allowing Farmy to achieve more conversions at a lower cost while maintaining full budget control.

Farmy

Florian Laudahn

Chief Marketing Officer