Case Study: ITA Airways achieves up to 58.63% more short-term bookings with Nexoya

ITA Airways boosts short-term bookings by up to 58.63% with Nexoya

ITA Airways, an Italian airline and member of the Lufthansa Group, faced a challenge in its performance marketing. While it was running numerous campaigns across many routes and countries, its optimization was based on bookings and revenue data, which did not fully reflect the airline's true business outcome of passengers actually flying. The key challenge was shifting media budget decisions from short-term revenue generation to optimizing for future travel demand that would ultimately fill its planes. To address this, they partnered with vendor Nexoya.

Nexoya implemented an AI-driven solution that used 2.5 years of first-party flight and sales data to predict future travel demand. The model automated budget allocation across 20 routes based on predicted demand, with a focus on short-term bookings. The results were significant, with Nexoya's solution driving up to 58.63% more bookings for short-term flights and an average uplift of 8.56% in bookings across all optimized routes. This approach created a stronger link between ITA Airways' marketing spend and actual flown business outcomes.

ITA Airways