Case Study: CSS Insurance achieves up to 30% higher ROAS with Nexoya

How Nexoya’s campaign optimization improved ROAS by 30%

The health insurance company CSS faced challenges in tracking and analyzing its extensive spending across multiple marketing channels, a process that was both time-consuming and troublesome. Seeking a smarter way to allocate its marketing budgets, CSS partnered with the vendor Nexoya for its data-driven marketing optimization service.

Nexoya provided a comparable overview of marketing performance and delivered regular, actionable recommendations for CSS to reallocate its budget effectively while campaigns were running. As a result of implementing Nexoya's solution, CSS improved its overall marketing return-on-ad-spend by 30% and saw ad campaign results, including impressions and conversions, improve by 30-60%.

CSS Insurance

Sebastian Schönbächler

Online Marketing Manager