Case Study: Flaschenpost achieves 22% higher ROAS and 18.5% lower CRR with Nexoya

Flaschenpost boosts ROAS 22% and cuts CRR 18.5% with Nexoya

Flaschenpost, the largest online wine retailer in Switzerland, faced the challenge of optimizing its complex, multi-channel ad campaigns across Google, Meta, Microsoft, and Criteo. Their goal was to maintain revenue growth while strictly managing costs and adhering to a target cost-revenue ratio (CRR), a process that was becoming too resource-intensive. To address this, they partnered with vendor Nexoya for its AI-driven marketing optimization solution.

By implementing Nexoya's all-in-one platform for dynamic campaign optimization, Flaschenpost achieved significant results. The vendor's solution provided 99% accurate revenue predictions and automated cross-channel management. This led to an 18.5% decrease in their CRR and a 22% increase in their return-on-ad-spend (ROAS), allowing them to drive more revenue and profit with less ad spend.

Flaschenpost