Case Study: Generali Switzerland achieves 72.5% more conversions with Nexoya's AI-driven campaign optimization

72.5% more Conversions with Nexoya’s Campaign Optimization

Generali Switzerland, an insurance company, faced challenges with static marketing budgets, data complexity, and time-consuming manual campaign optimization, which left potential unrealized. They partnered with Nexoya to implement its AI-driven campaign optimization service to address these issues.

By leveraging Nexoya's platform, Generali achieved dynamic cross-channel budget allocation and gained full campaign transparency. The solution delivered a 72.5% increase in conversions and a 38.44% rise in micro-conversions within just three months, all while using the same marketing budget.

Generali Switzerland

Mike Fuhrmann

Chief Marketing & Communications Officer