Case Study: Assura achieves 24% more calculator entries with Nexoya

24% increase in calculator entries with Nexoya’s campaign optimization

Assura, a Swiss health insurance company with over 900,000 policyholders, was challenged by a lack of unified visibility into its cross-channel marketing performance. This made it difficult to optimize campaigns and allocate budgets efficiently across platforms like Meta and Google. Seeking to increase calculator entries, Head of Marketing Rasmus Quante turned to Nexoya for an AI-powered optimization solution.

Nexoya's platform used machine-learning algorithms to automate campaign optimization and provide actionable budget reallocation recommendations. This data-driven approach allowed Assura to improve performance during both high and low seasons. The collaboration with Nexoya resulted in a significant 24% increase in calculator entries and an improved return on ad spend.

Assura

Rasmus Quante

Head of Marketing