Case Study: Ralph Lauren EMEA improves merchandising decisions with Nexite

Ralph Lauren EMEA boosts in-store conversion 80% in 7 days with Nexite

The customer, Ralph Lauren EMEA, faced a challenge where its merchandising decisions were based on after-the-fact performance data and manual processes, lacking insight into real customer demand on store shelves. This made it impossible to distinguish between products that customers ignored and those they wanted but couldn't purchase, leading to increased markdown risk. They partnered with vendor Nexite to address this.

Nexite's solution provided visibility into how customers interacted with products on the shelf, enabling merchandisers to make confident decisions on inventory allocation and product lifecycle. The results included an 80% increase in conversion for proactively solved in-store blockers and an 8% higher full-price sell-through. Nexite allowed Ralph Lauren EMEA to ground its decisions in real shelf demand.

Ralph Lauren EMEA