Case Study: River Run Dental achieves a superior patient experience and new office growth with NexHealth

How River Run Dental Spa Revived Itself Through a Superior Patient Experience

River Run Dental Spa, a Richmond, VA practice led by Dr. Brent Rusnak, had built a strong reputation for exceptional care but eventually hit a growth plateau because the office experience was no longer enough to stand out. As patients increasingly expected convenience and digital-first interactions, River Run needed a better way to differentiate its end-to-end patient experience. The practice turned to NexHealth, including its payments experience, to modernize a key part of the patient journey.

With NexHealth, River Run Dental Spa simplified billing so patients could receive a text and pay instantly from their smartphones with just one tap—no logins, passwords, or mailed checks required. That smoother experience helped reinforce River Run’s spa-like brand, supported continued word-of-mouth growth, and contributed to the practice expanding to a second office in Short Pump. River Run now has 488 Google reviews with a 4.9-star average, and NexHealth says the practice sees new-patient volume at the top end of most offices on its platform.

River Run Dental

Leslie Blackwell

Marketing Director