Case Study: Bright Direction Dental saves 2+ hours daily and boosts Google reviews with NexHealth

Bright Direction Dental selects NexHealth to digitize the patient experience for more than 20 locations

Bright Direction Dental, a multi-location dental group with more than 20 practices across the Midwest, needed a better way to unify patient communication while moving all locations onto Denticon. The team was spending hours each day manually transcribing data, and they wanted a two-way texting and communication platform that could sync directly into their practice management system.

NexHealth implemented its patient communication tools, including NexHealth Messaging, Automated Reminders, Enterprise Support, and NexHealth Reviews, to automate emails, texts, and review requests while writing updates directly into Denticon. The result was about 2+ hours saved daily per location and a 225% increase in Google review volume across practices, with some offices increasing from 3–4 reviews per month to 5–10 per week.

Bright Direction Dental

Justin Clements

Director of Operations