Case Study: Volvo Group achieves easier IT adoption with Nexer Maverick

Volvo Group launches Microsoft tools for 100,000 employees with Nexer

The Volvo Group faced the challenge of launching seven new Microsoft tools to its 100,000 global employees, a process typically met with skepticism and disengagement. Nexer was engaged to transform this internal IT communication and drive adoption.

Nexer developed the "Easier to Work" campaign, a marketing-driven concept that focused on user benefits rather than pedagogics. The solution included a microsite, films, and posters featuring a relatable engineer character to highlight the tools' advantages. The campaign was highly successful, generating employee enthusiasm and reducing support contacts. For its innovation, the concept won awards and initiated a lasting change in how Volvo Group communicates IT.

Volvo Group