Case Study: Volvo Cars boosts digital transformation and employer branding with Nexer Maverick

Volvo Cars builds a monthly digital hub with Nexer

Nexer Maverick partnered with Volvo Cars to support their internal digital transformation and enhance their global employer branding. The automotive company faced the challenge of driving digitalization and change communication across its organization.

Nexer developed the "Digital Workplace" concept, which included a strong visual identity and engaging storytelling featuring employee Digital Influencers. They created a digital hub filled with content like articles, films, and tutorials and executed global campaigns. This solution acted as a driver for change, successfully telling the greater story of digitalization and providing a significant boost to Volvo Cars' employer branding.

Volvo Cars