Case Study: Ikano Bostad achieves higher conversion and customer satisfaction with Nexer

Ikano Bostad improves conversion and customer satisfaction with Nexer

Ikano Bostad, a housing company, needed to move to the cloud and optimize its website's customer journeys to improve conversion and customer satisfaction. They partnered with vendor Nexer and its Maverick unit, along with Optimizely Cloud, to undertake this technological and strategic transformation.

Nexer implemented a holistic solution that began with pilot studies and customer interviews to gain insights. They redesigned the website with a simplified, user-centered design and implemented it on the Optimizely Cloud platform. This new solution provided Ikano Bostad with a solid foundation for innovation, leading to improved conversion rates and the new ability to perform A/B testing and analyze customer journeys effectively.

Ikano Bostad