Case Study: Holmen Skog improves customer experience with Nexer

Holmen Skog accelerates customer journey in 2 weeks with Nexer

Holmen Skog, one of Sweden's largest forestry companies, faced the challenge of reaching more private forest owners and becoming the best forestry business partner. Their goal was to implement a new customer-centric strategy to improve communication and better understand customer needs. They partnered with the digital full-service agency Nexer Maverick to move from business assumptions to real customer insight.

Nexer conducted quality interviews with customers to identify gaps in the journey and then visualized the customer journey map. This visual map became a central "campfire" for the entire Holmen Skog organization, improving internal processes and creating a more targeted, customer-focused communication strategy. The results for Holmen Skog included a better digital customer experience, more motivated employees, and improved employer branding, measured by an increased number of job applications. Nexer's work laid the foundation for the upcoming implementation of a new CRM system.

Holmen Skog