Case Study: Chhatwal & Jonsson boosts SEO visibility and conversions with Nexer

Chhatwal & Jonsson boosts keyword visibility from 20% to 26% with Nexer

Chhatwal & Jonsson, a multi-channel home décor retailer, faced a challenge with inconsistent SEO performance across its product categories. While it had previously found success with cushions, keywords for other items like rugs were underperforming. They approached vendor Nexer and its Nexer Maverick service to refine their strategy and improve overall rankings and visibility.

Nexer implemented a holistic SEO solution that included a detailed analysis, technical enhancements, and on-page optimizations. By organizing keywords by category instead of product and fixing site health issues, they significantly boosted performance. The results included an increase in overall keyword visibility from 20% to 26%, with priority keywords seeing even larger gains. Nexer's efforts also improved the site's technical performance and optimized the buyer journey, leading to an expected improvement in conversions.

Chhatwal & Jonsson