Case Study: Bupa improves digital accessibility and builds inclusive capability with Nexer

Bupa enhances accessibility for 45 million customers with Nexer

Bupa, a global healthcare and insurance provider, sought to enhance the accessibility of its digital experiences and internal practices for its 45 million customers. They partnered with vendor Nexer to move beyond simple audits and develop a comprehensive, organization-wide accessibility strategy.

Nexer implemented a solution that included detailed accessibility audits, inclusive usability testing, and tailored training programs for Bupa's teams. This approach secured executive-level commitment and funding for accessibility, fostering a cultural shift and equipping Bupa with the tools and knowledge to independently prioritize and improve inclusivity, creating a more accessible experience for all customers.

Bupa