Case Study: AstraZeneca makes clinical trial documentation engaging with Nexer Maverick

AstraZeneca engages teams worldwide with Nexer’s Trial Master File campaign

The pharmaceutical company AstraZeneca faced the challenge of rolling out a new digital administrative system, the Trial Master File, to its global research staff. Their goal was to make this critical but typically dry clinical trial documentation process engaging and educational. Nexer, through its Maverick service, was tasked with communicating this change and training employees on the new system.

Nexer developed a communication strategy under the message "Make Your Science Count," using a retro musical concept to bring the clinical information to life. The solution included branded merchandise, events, films, and e-learning modules that were well-received by employees worldwide. As a result, AstraZeneca staff embraced the new system, with user feedback praising the training for being concise, fun, and effective at providing an overview. Nexer successfully transformed the administrative system into an engaging global initiative.

AstraZeneca