Case Study: Telmore achieves higher mobile ad engagement with NEXD

TELMORE boosts CTR 5x with NEXD

The customer, Telmore, a Danish telco operator, sought to strengthen its new brand identity with a stronger mobile presence. To maximize its mobile advertising footprint and improve the consumer's first brand encounter, Telmore partnered with vendor NEXD to utilize its rich media advertising technology.

NEXD implemented its in-feed cube format via its Campaign Manager platform. The results were immediate, with NEXD delivering a CTR more than 5 times better than HTML5 ads in the first test. The ads were also over 6 times lighter, and Telmore documented an average CTR uplift of more than 250% compared to its previous formats. This performance led to NEXD replacing Telmore's existing setup across both mobile and desktop.

TELMORE