Case Study: Otavamedia boosts ad CTR and engagement with NEXD

Otavamedia triples CTR to 1% with NEXD

Otavamedia, a Finnish publisher with a large digital and print audience, faced the challenge of improving online ad engagement and user experience without incurring high production costs. They partnered with vendor NEXD to move beyond static advertisements and create more dynamic content that would perform well across various devices and browsers.

Using the NEXd Campaign Manager, Otavamedia was able to transform its existing static and video assets into highly engaging interactive ads. The solution from NEXd resulted in an average click-through rate of around 1%, which was three times higher than their previous results, while also providing a faster, lighter user experience for their audience.

Otavamedia