Case Study: mediasmart achieves 3x CTR lift with NEXD interactive rich media

MediaSmart boosts CTR to 3.65% with NEXD

mediasmart, the omnichannel advertising platform of the Affle Group, sought to increase engagement for a mobile campaign promoting the film Mickey 17 in LATAM. They partnered with NEXD to test if interactive rich media formats could outperform standard display ads under identical conditions.

NEXD implemented its interactive rich media formats, including Scratch, Flip, and Slide, which ran on the same standard display inventory and at the same CPM as the static ads. The solution delivered close to three times the click-through rate, with interactive formats achieving a 3.65% CTR compared to 1.27% for standard display, while maintaining equivalent viewability. This performance lift from NEXD allowed mediasmart to achieve significantly higher engagement from the same media spend.

MediaSmart