Case Study: End Food Waste Australia reduces campaign emissions and boosts engagement with NEXD’s low-carbon creative platform

End Food Waste Australia cuts campaign data by 89% with NEXD

End Food Waste Australia (efwa), an initiative funded by the Australian Government, faced the challenge of reducing household food waste while running a high-impact digital campaign. Their objectives were to increase awareness, inspire measurable action, and significantly reduce the campaign's carbon emissions, all while remaining cost-neutral and exceeding standard digital engagement benchmarks. They partnered with the vendor Nexd and its low-carbon creative platform to achieve this.

Nexd implemented its lightweight, interactive creative formats, which used GPU-accelerated WebGL rendering and proprietary compression. This solution cut transferred data by 89% and avoided 956 kg of CO₂. The campaign far exceeded its targets, achieving a 52% unique engagement rate and a 12-13 second average dwell time. It also drove a 56% increase in intent to change behavior. Nexd's technology proved that sustainable advertising can drive superior performance and real-world impact.

End Food Waste Australia (efwa)