Case Study: Carlsberg boosts engagement and wins awards with NEXD mobile display activation

Carlsberg boosts mobile engagement to 33% with NEXD

Carlsberg, a global beer company, faced the challenge of increasing brand awareness and consumer engagement for its new eco-friendly six-pack packaging. To anchor its sustainability message and stand out from regular advertising, it partnered with the vendor Nexd to create a mobile display activation as part of a larger 360 campaign.

Nexd implemented two custom-built mobile ad formats: a 3D parallax video cube and an interactive quiz. This solution from Nexd achieved very strong results, with almost 33% of mobile impressions leading to user engagement and a considerably longer banner dwell time compared to normal ads. The campaign was a major success, helping Carlsberg win three awards, including the Grand Prix, at the 2019 Rambuk awards.

Carlsberg