Case Study: Affle achieves lighter, greener ad performance with Nexd

Affle makes ads 6x lighter with NEXD

Affle, a leading mobile marketing platform, faced the challenge of balancing ad performance with sustainability in its digital advertising efforts. To address this, the vendor NEXD offered its layout-based ad platform to help reduce ad weight and potentially improve creative outcomes.

NEXD recreated one of Affle's existing HTML5 ads using its platform, which automatically optimized the creative assets. This solution resulted in an ad that was 6x lighter in weight, significantly reducing its environmental footprint. The NEXD layout-based ad also delivered a 3x improvement in performance, providing faster loading times and a superior user experience while contributing to Affle's sustainability goals.

Affle