Case Study: NetEase Games sharpens strategic insights and improves product-market fit with Newzoo

NetEase Games uses Newzoo to assess market size across dozens of partners

NetEase Games, a leading global developer and publisher of video games, faced the challenge of helping its numerous studio partners define and achieve success in a complex market with many different business models. To set the right benchmarks and chart a course to reach them, the company turned to vendor Newzoo and leveraged its platform, including the Game Performance Monitor, Games Market Reports and Forecasts.

Newzoo provided NetEase Games with the data and tools needed to conduct comparison studies, assess potential market sizes for new game concepts, and track shifting consumer habits. Using Newzoo's Game Performance Monitor, the team could analyze genre overlaps to determine if adding features from other genres would expand a game's reach. This equipped NetEase Games with the strategic insights to help its partners find product-market fit and make informed decisions.

NetEase Games