Case Study: Lee Kum Kee refreshes UK ecommerce growth with Newwave Design

Lee Kum Kee boosts store conversion with Newwave Design

Lee Kum Kee, a globally recognized food brand, needed to refresh its UK Shopify store to support direct-to-consumer sales and brand awareness with a digital-first approach. Their challenge was to elevate the online experience to drive growth through improved content, SEO, email marketing, and new channel expansion like TikTok. They partnered with the vendor Newwave Design for ecommerce, email marketing, and social campaigns.

Newwave Design implemented a comprehensive solution including a fully custom Shopify build redesign, immersive Amazon store transformation, and a series of high-impact digital campaigns. The results included an increased store conversion rate, higher repeat purchases through new product bundles and subscriptions, and boosted engagement across email and social campaigns. The vendor Newwave successfully helped Lee Kum Kee achieve its growth objectives.

Lee Kum Kee