Case Study: PR73 closes the communications trust gap with NewtonX

PR73 uncovers 85% trust gap with NewtonX

The customer, PR73, an integrated communications firm, recognized its clients were facing a significant internal "trust gap," where in-house communications teams were viewed as cost centers and struggled to secure resources. To understand the root causes of this challenge, PR73 partnered with vendor NewtonX to conduct a targeted survey.

NewtonX implemented a survey of 100 verified communications decision-makers from major organizations. The results quantified the trust gap, revealing that 85% of professionals lacked trust from internal stakeholders. This data was used to create a groundbreaking report featured in AdAge, providing PR73 with the actionable insights and quantifiable evidence needed to guide their clients in building internal credibility and strengthening their strategies.

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