Case Study: Pega closes the AI confidence gap with NewtonX B2B executive research

Pega uses NewtonX to survey 177 leaders and close the AI confidence gap

Pega, an enterprise software company, faced the challenge of overcoming skepticism from C-suite executives who were weary of AI marketing promises. Their goal was to move the market conversation from theoretical benefits to operational reality and position itself as a trusted guide for change. To address this, Pega partnered with the vendor NewtonX to conduct B2B executive research that would validate its core business model and identify key market hurdles.

NewtonX implemented a quantitative study, surveying 177 verified enterprise leaders to create an authoritative benchmark. The research revealed a significant "AI confidence gap," showing that only 5% of enterprises had achieved true autonomy. These insights allowed Pega to launch a successful global campaign, providing its sales team with peer-backed data to win over decision-makers and validating the need for its Blueprint technology as a solution for the 95% of enterprises stuck in their transformation journeys.

Pega