Case Study: Microsoft develops an innovative new product strategy with NewtonX

Microsoft develops a new cloud product strategy with NewtonX and 1.1 billion-professional B2B research

Microsoft was developing a new cloud product using Azure Cloud Services and faced the challenge of gaining specific market research insights. They needed detailed data on competitive benchmarks, market-entry strategies, and pricing parameters from a niche audience of IT decision-makers and power users. To solve this, Microsoft tapped the vendor NewtonX for assistance.

NewtonX implemented its Q3 Formula, a hybrid approach combining qualitative interviews with a large-scale quantitative survey. The insights gathered were crucial to Microsoft's product strategy development. The results were so significant that Microsoft used them to create a white paper on the topic, demonstrating the direct impact of NewtonX's research.

Microsoft