Case Study: a large digital advertiser achieves compliant, buyer-aligned ad changes with NewtonX

Large Digital Advertiser delivers 5,000 verified professionals in under 11 weeks with NewtonX

A large digital advertiser faced the challenge of implementing new federal data privacy regulations for its products while ensuring its customers maintained a positive perception of the brand. To understand current customer sentiments, they partnered with NewtonX to survey 5,000 senior advertising professionals and decision makers.

NewtonX utilized its Knowledge Graph and a dedicated delivery team to recruit 5,000 verified professionals across nine countries, completing the project two weeks ahead of schedule. The resulting research-based insights enabled the client to optimize its product changes to meet both new regulations and advertising-buyer needs, ensuring a successful rollout and allowing them to remain a leading player in the space.