Case Study: Kolsquare drives creator economy thought leadership with NewtonX research

Kolsquare reaches 783 creators across Europe with NewtonX

Kolsquare, an influencer marketing platform, wanted to launch a thought leadership campaign but needed credible, comparative data about content creators across multiple European markets. Their challenge was to gain an in-depth understanding of creators' work, earnings, and opinions on industry trends like AI and burnout. To build this foundation for their report, Kolsquare partnered with the vendor NewtonX to conduct a quantitative survey.

NewtonX implemented a solution by using its custom recruiting to survey over 780 verified content creators. This provided Kolsquare with a reliable dataset, which was used to create the "Voices of the Creator Economy 2025" report. The results were significant: the report uncovered key insights on burnout and pay gaps, generated substantial press coverage, and solidified Kolsquare's market credibility. The success of this research asset demonstrated the effectiveness of NewtonX in accessing hard-to-reach professional audiences.

Kolsquare