Case Study: Coinbase accelerates fintech go-to-market insights with NewtonX AI-moderated research

Coinbase reaches 18 fintech decision-makers in 3 weeks with NewtonX

Coinbase, a major cryptocurrency exchange, sought to understand what drives partner preferences for crypto capabilities among senior fintech decision-makers. This hard-to-reach audience was crucial for shaping their go-to-market strategy and product positioning. To overcome this challenge, Coinbase partnered with vendor NewtonX to utilize its AI-moderated qualitative research service.

NewtonX implemented its AI-moderated research solution, which recruited 18 senior product and engineering decision-makers from financial institutions. The AI conducted and coded the interviews asynchronously. NewtonX then refined the AI-generated report into a cohesive insights deck. The project was completed in just three weeks, providing Coinbase with key findings that directly informed its partnership strategy and positioning.

Coinbase