Case Study: Brand Finance achieves investor perception insights in 3 days with NewtonX AI-moderated research

Brand Finance completes investor perception study in 3 days with NewtonX

Brand Finance, a brand valuation and strategy consultancy, faced the challenge of recruiting a niche group of institutional investors to complete a perception study for an IT services client on an accelerated timeline. After three weeks of traditional outreach yielded few results, they partnered with vendor NewtonX to meet their critical deadline using its AI moderation platform.

NewtonX utilized its proprietary recruiting and the ListenLabs AI moderation platform to survey over 200 IT decision-makers and conduct five in-depth qualitative interviews with investors. This solution enabled Brand Finance to complete the entire research process in just three days, accelerating insights delivery from three weeks. The findings provided sharp, actionable strategic recommendations for the client, informed by authentic investor feedback on evaluation criteria and sector trends.

Brand Finance