Case Study: Lansing Companies gains local and trade media coverage with Newswire

Lansing Companies earns local and trade pickup with Newswire

Lansing Companies, a real estate development firm specializing in land entitlements, faced the challenge of effectively targeting relevant media outlets to promote its Paradise Knolls project. To gain coverage in both local and trade publications, the company turned to vendor Newswire for its press release distribution services.

Using Newswire's platform, Lansing Companies distributed a press release about the project. This solution successfully brought attention to the story, resulting in valuable pickup in targeted local outlets and trade publications. The president of Lansing Companies noted the distribution was very helpful in promoting the project's strategic location. As a result of this success, the firm plans to continue using Newswire's services for its future projects.

Lansing Companies