Case Study: InsurTech Express builds industry chatter with Newswire

InsurTechExpress Creates Industry Chatter with Newswire Distribution

InsurTech Express, a one-stop insurance resource serving the life insurance and annuities industry, wanted a better way to spread the word about its launch and major company updates. Although the customer had an active LinkedIn following of more than 21,000 industry contacts and a growing Twitter presence, it needed additional reach beyond social media to promote its brand and conversations around its content.

Newswire provided press release distribution services to help InsurTech Express announce its launch and get its message in front of a wider audience. The campaign helped drive awareness for the company as a key resource in insurance technology and supported its goal of expanding internationally into markets such as the United Kingdom and Hong Kong.

InsurTech Express

Ken Leibow

President and Owner