Case Study: IDTechEx reaches the right audience with Newswire

IDTechEx Finds a Targeted Audience with Newswire

IDTechEx, a UK-based market research firm, needed a better way to reach a relevant audience for its highly technical reports on emerging technologies. Despite producing valuable insights for clients in over 80 countries, the company faced the challenge of narrowing its promotional efforts to the right businesses and media contacts. Newswire helped by providing audience targeting and custom lists through its media database.

Using Newswire, IDTechEx was able to target the right outlets, narrow its audience, and build additional media relationships to improve outreach. Newswire’s database gave IDTechEx better access to the people most likely to value its insights, helping the company influence them directly with relevant information. The case study notes that this produced “good results,” though no specific numerical metrics were provided.

IDTechEx

Simon Kirk

Product Marketing Manager