Case Study: Glidewell Dental broadens audience with Newswire

Glidewell Dental Broadens Audience with Newswire’s Media Outreach and Wire Services

Glidewell Dental, a Newport Beach-based provider of protective and restorative oral health services, wanted to extend its reach beyond the industry-specific channels it already managed in-house. Although the company had strong internal marketing and media outreach capabilities, it needed a way to distribute its content to a broader audience and generate additional publicity opportunities.

Newswire supported Glidewell Dental with press release distribution services and a media outreach program to broaden awareness and amplify its news. The company reported that the channel helped expand its reach and saw benefit in using Newswire to increase visibility, with executives interested in using the service even more. While no hard metrics were provided, the case study notes that Glidewell identified significant untapped opportunity through Newswire’s services.

Glidewell Dental

Eldon Thompson

Sr. Director of Marketing