Case Study: Cannapages achieves timely exposure with Newswire’s media database

Cannapages - Customer Case Study

Cannapages, a cannabis media company based in Eau Claire, WI, uses print and online resources to connect consumers with cannabis businesses through listings, coupons, and reviews. As the brand expanded into new markets, its team needed a better way to promote the business and reach the right media contacts, since their old database was outdated and many contacts were unlikely to respond to their outreach. They turned to Newswire for help with timely exposure and fresh media contacts.

Using Newswire’s media database, Cannapages was able to identify new industry contacts more receptive to its content and improve its outreach to earned media. The result was stronger relationship-building with media and better visibility at the right time, helping Cannapages reach the right eyes as it expanded its footprint.

Cannapages

Micah Johnson

Chief Operating Officer