Case Study: Turbine Labs surfaces emerging media coverage and saves analyst time with NewsWhip Spike

Turbine Labs - Customer Case Study

Turbine Labs is a brand-intelligence firm that combines human curation with technology to measure media sentiment and the impact of coverage for major brands. Their challenge was finding a reliable, real-time way to surface important coverage and emerging stories—before they “blow up”—so analysts could quickly spot trends, influencers and geographic variations in conversation.

By integrating NewsWhip Spike, Turbine Labs gained 30-minute alerts, virality graphs and granular content-performance data that make it easy to track growing stories and influential voices. The platform cut research time, improved situational awareness and became an integral input for turning media signals into actionable, client-facing insights.

Turbine Labs

Leigh Fatzinger

Chief Executive Officer and Founder