Case Study: The Huffington Post achieves faster scoops and higher engagement with NewsWhip Spike

The Huffington Post - Customer Case Study

The Huffington Post, a digital‑first publisher known for punchy opinion and trending coverage, needed a way to filter billions of web stories to find the best, pre‑viral content and stay ahead in an increasingly crowded social news landscape. With millions of items published daily, the newsroom’s challenge was reducing discovery time and reliably spotting the stories their audiences would engage with before competitors did.

They adopted NewsWhip Spike to surface pre‑viral stories and predict likely engagement in real time, saving hours of discovery, helping smaller international desks, and enabling competitive monitoring. The result: faster, data‑informed editorial decisions, more engaging stories, and the ability to scoop rivals by devoting resources to the right projects at the right time.

The Huffington Post

Ethan Klapper

Global Social Media Editor