Case Study: The Dodo boosts content reach and saves two hours a day with NewsWhip Spike

The Dodo - Customer Case Study

The Dodo, part of Group Nine, is an animal-focused news site dedicated to promoting animals and better care for them. To grow reach and win more readers, the team needed a reliable way to spot trending, highly engaging animal stories and understand audience interest in real time.

By adopting NewsWhip Spike as a core part of their workflow, editors and writers can quickly find visually compelling stories across social networks and thousands of sites—including obscure pieces that drive strong interaction. Spike consolidated discovery and analytics in one place, saving editors about two hours a day and helping The Dodo source better stories, analyze trends, and boost engagement and reach.

The Dodo

Kelly Burke

Editor