Case Study: QNS boosts local social engagement and saves two hours a day with NewsWhip Spike

QNS - Customer Case Study

QNS is a neighborhood news site serving residents of Queens that needed to boost engagement on social platforms with a small, regionally focused newsroom. The team struggled to find a tool that would surface locally relevant stories and performance metrics tailored to their niche audience, while fitting into a limited workflow.

NewsWhip Spike gave QNS a one-stop source for discovering content that resonates with Queens readers, surfacing breaking stories and angles the team could localize and share via Slack. The platform streamlined discovery and performance tracking—saving the editor roughly two hours a day—and helped the newsroom generate more engaging, benchmarked stories, making Spike an essential tool for the small organization.

QNS

Katarina Hybenova

Editor-in-Chief