Case Study: OMD Worldwide achieves real-time trend and audience-sentiment tracking with NewsWhip's Spike

OMD Worldwide - Customer Case Study

OMD, a global media and marketing agency, needed a way to identify worldwide trends, events and audience sentiment in real time so its brand clients could engage meaningfully amid a noisy, attention‑competitive internet.

By deploying NewsWhip Spike, OMD can monitor trends and sentiment, track engagement across a story’s lifecycle, and surface social opportunities to inform creative ideas and real‑time posts. The tool improved media monitoring and content tracking, helped focus resources on more engaging communications, and even enabled OMD to predict social importance and recommend Spike across other markets.

OMD Worldwide

Lotte Uttley

Newsroom Editor