Case Study: NowThis discovers and reacts to emerging viral stories faster with NewsWhip Spike

NowThis - Customer Case Study

NowThis, a social-first video news startup that grew 10x in a year and now averages over 500 million monthly views, faced a central challenge: how to find and react to emerging stories faster than competitors while efficiently allocating a small newsroom’s resources.

By embedding NewsWhip Spike into daily workflows, NowThis gains a bottom-up view of social signals to discover viral stories early, prioritize coverage, and move quickly. The result: faster, more targeted story selection and execution, improved publishing performance, and more efficient use of staff time.

NowThis

Chetan Patel

Senior Producer