Case Study: Mic eliminates guesswork in story selection and drives 3M monthly Facebook engagements with NewsWhip Spike

Mic - Customer Case Study

Mic is a digital news publisher built "for and by millennials" that has grown into a serious competitor in five years, reaching 30 million readers and driving about 3 million Facebook engagements per month. Their challenge was eliminating the guesswork in story selection so editors and writers could consistently produce engaging, on‑trend hits for a social-first audience.

They use NewsWhip Spike to surface tailored social signals and pre‑trending stories, building custom dashboards around the 50 most important topics and keywords for each section. Spike lets the team spot emerging pieces with viral potential—helping writers craft hits, inform social strategy, and generate many of Mic’s most‑shared stories.

Mic

Mike Cahill

Managing Editor