Case Study: Mastercard achieves real-time media monitoring and reputation management with NewsWhip Spike

MasterCard - Customer Case Study

Mastercard’s Digital Center of Excellence for Worldwide Communications needed a faster, smarter way to identify which media stories mattered most to its brand each day. Tasked with monitoring global conversations and engaging influencers around core themes—innovation, safety & security, financial inclusion and global cities—the team sought technology that would surface the most relevant owned and earned coverage in real time.

After trialing and integrating NewsWhip Spike into newsroom workflows, Mastercard gained a single dashboard for real-time media monitoring and content performance analytics. Spike lets the team track which publishers and stories are gaining traction, identify top owned and earned stories weekly, and listen more strategically—improving storytelling, reputation management and influencer engagement across global marketing.

MasterCard

Bernhard Mors

VP Corporate Comms