Case Study: IEX Group (The Investors Exchange) achieves real-time media monitoring and rapid press response with NewsWhip Spike

IEX Group - Customer Case Study

IEX Trading is a new U.S. stock exchange built on transparency to level the playing field on Wall Street. Launching against established exchanges, IEX faced heavy press attention and needed to surface the most important brand mentions and gauge public sentiment quickly—manual monitoring and basic alerts couldn’t keep up.

IEX adopted NewsWhip Spike to automate tracking with keyword filters, email alerts, and custom metrics like social velocity. Spike eliminated manual scraping, enabled faster responses to incorrect coverage, ensured no mentions slipped through, and supplied insight that shaped their communications and content strategy—boosting reach and message amplification.

IEX Group

Michael Russell

Marketing & Communications Strategist